GlaxosmithKline Plc in Beauty and Personal Care (World)

August 2015 | 47 pages | ID: G54839AD9CFEN
Euromonitor International Ltd

Abstracts

GSK has made solid gains in oral care over 2009-2014. Sensodyne, through its advanced dentist-inspired results and wide global coverage, pushed growth ahead, making it a power brand in the field. Conversely, its staple brand Aquafresh saw slower growth, driven by a sharp dip in US sales suggesting that the brand should eye nascent markets instead. GSK continues to benefit from consumer awareness of good dental health and the leveraging of its medical research to offer more cutting-edge products.

Euromonitor International’s GlaxosmithKline Plc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities - Oral Care
Other Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Appendix