Fragrances in Morocco

Date: May 25, 2016
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F93C7AE1842EN
Leaflet:

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Several new fragrance launches occurred in 2015 in Morocco, such as Poudré, from Chanel, and Trésor Midnight Rose, from Lancôme. Local official distributors have effective strategies for promotion and distribution, and benefit from the fact that producers usually hire celebrities to advertise a new perfume, which is persuasive and attractive for consumers.

Euromonitor International's Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Fragrances by Category: Value 2010-2015
  Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
  Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
  Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
  Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Executive Summary
Slight Deceleration in Value Growth in 2015
the Use of Plastic Surgery Is Increasing
L'oréal Maroc Remains in the Leading Position
Beauty Trends Are Getting More Specific Through Advanced Styles
Positive Growth Rate Expected in Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
the Emergence of New Brands Increases Market Saturation
Frequent Changes in Brands' Representation
Internet Retailing Channel Is Outcompeting Direct Selling
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 1 Research Sources
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