Elizabeth Arden Inc in Beauty and Personal Care (World)

September 2015 | 45 pages | ID: E023743A6B8EN
Euromonitor International Ltd

Abstracts

Elizabeth Arden Inc is overhauling its brand strategy to boost sales and regain its prestige status. It has tightened distribution to curb excessive retail discounts and improve profit margins. Through its joint venture with prestige distributor Luxasia in Asia Pacific, the company hopes to build momentum with its high-efficacy skin care ranges and help its recovery. Conversely, flagging celebrity brand sales suggest it may need to rethink the extent of the opportunities for such products.

Euromonitor International’s Elizabeth Arden Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the REport
Strategic Evaluation
Competitive Positioning
Competitive positioning
Market assessment
Market Assessment
Geographic and category opportunities
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Appendix