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Dishwashing in Estonia

February 2020 | 5 pages | ID: D5EDA0F33A2EN
Euromonitor International Ltd

US$ 990.00

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Hectic lifestyles and growing purchasing power are two of the most important engines of growth for automatic dishwashing in Estonia. Within many new residential areas, dishwashers are becoming a must-have for high-income urbanites. As the country continues to prosper, and consumer confidence rises, dishwashing machines are gradually shifting from a luxury positioning to being seen as an everyday and useful consumer appliance, particularly in high-income groups.

Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Positive economic outlook set to drive sales in dishwashing
Hand dishwashing remains dominant despite changes in lifestyle
Widening dishwasher ownership set to boost automatic dishwashing liquids and tablets
COMPETITIVE LANDSCAPE
Procter & Gamble benefits from innovation and marketing support for Fairy
Local player Mayeri Industries benefits from attractive prices and environmentally-friendly formulations
Werner & Mertz GmbH dynamic thanks to focusing on environment
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Consumers’ complexity is shaping home care; a mature category that shows plenty of nuances
Environmental and health concerns in addition to convenience are key trends
Large multinationals such as Procter & Gamble and Henkel benefit from economies of scale and innovation
Supermarkets and hypermarkets benefit from wide presence but internet retailing offers opportunities for niche players
Sluggish growth ahead set to be driven by consumers trading up as incomes rise
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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