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Dishwashing in Cameroon

February 2020 | 5 pages | ID: D198737D85CEN
Euromonitor International Ltd

US$ 990.00

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The success of bar detergents continued to soar in 2019, based on more favourable unit prices and pack size positioning. Dishwashing growth has emerged from the middle and upper-income consumer base in Cameroon. This consumer base is more aware of the products which are readily available in modern retail channels and priced within the standard and premium areas. Their sales have been outperformed by multi-purpose bar detergents that are employed by the large lower-income population for dishwashi...

Euromonitor International's Dishwashing in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Lower-income consumers prefer bar detergents, but liquid detergents are set to perform well over the forecast period
Automatic dishwashing will continue to be scarce as consumers preference hand washing due to the high price of dishwashers
New players are expected to enter over the forecast period, set to shake up the landscape
COMPETITIVE LANDSCAPE
Leading players offer affordable hand dishwashing products, appealing to the majority of price-sensitive consumers
Unilever leads with Sunlight and Cif, as international brands continue to dominate
Local manufacturers are set to enter over the landscape, responding to consumer demands for affordable price points
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth in home care is boosted by the increase in modern retailing, the prevalence of open marketplaces and local production offering cheaper goods
The rise of urbanisation, growing choice and higher disposable incomes boosted value sales in home care in 2019
International players remain firm competition for domestic players; however, Complexe Chimique Industriel du Cameroun retains its overall lead in home care
The rise of modern grocery retailers competes with open marketplaces in Cameroon
The forecast is set to record positive growth, boosted by urbanisation, the demand for broader choice and consumers desires to trade-up
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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