Depilatories in North Macedonia

April 2024 | 18 pages | ID: D661F1A614CEN
Euromonitor International Ltd

Abstracts

Though there was double-digit growth in current value sales of depilatories in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain much more popular that beauty salon offerings, as the average consumer...

Euromonitor International's Depilatories in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Depilatories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Depilatories in North Macedonia
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

DEPILATORIES IN NORTH MACEDONIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in constant value sales, as inflation still bites
Competitive landscape remains fairly consolidated
More differentiation needed with men’s shaving
PROSPECTS AND OPPORTUNITIES
Price main driver of value salles
Focus on natural ingredients in hair removers/bleaches
Women's pre-shave to see fastest growth
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2018-2023
Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Depilatories: % Value 2019-2023
Table 4 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 5 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources