Deodorants in Vietnam

April 2024 | 23 pages | ID: DF604E613E7EN
Euromonitor International Ltd

Abstracts

Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat body odour became more frequent. In addition, the weather and climate in Vietnam involves high temperatures and high humidity, making deodorants almost necessary from most people to remain fresh and comfortable throughout the day. Even in the countr...

Euromonitor International's Deodorants in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Deodorants in Vietnam
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

DEODORANTS IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising interest in grooming propels growth in deodorants in 2023
Demand for convenience drives innovation
Widespread budget-consciousness prompts players to focus on multifunctionality and maximal benefits
PROSPECTS AND OPPORTUNITIES
Deodorant sales to continue to see steady growth with more investment in packaging
Ingredients and (lack of) scents will take centre stage as brands strive for differentiation
E-commerce expected to facilitate growth of overall deodorant category
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2018-2023
Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources