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Deodorants in Thailand

May 2023 | 22 pages | ID: DC320CD2899EN
Euromonitor International Ltd

US$ 990.00

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In 2022, the frequency of usage of deodorants increased once again, as the pandemic eased and consumers returned to life outside the home, working at the office (or hybrid working), resuming their exercise and workout routine, and socialising with friends and family. Demand was also driven by the hot climate in every part of Thailand. Although solid current value growth was seen in 2022, sales were still unable to return to the pre-pandemic level.

Euromonitor International's Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DEODORANTS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand for deodorants as people spend more time outside the home
Competitive landscape remains fairly consolidated
Pricing, gifts and online campaigns help drive sales
PROSPECTS AND OPPORTUNITIES
Dynamic growth expected, especially for deodorant sprays
Deodorant sprays likely to be the winner in the cross-category competition
Scents and benefits will drive innovation, as well as natural ingredients
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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