Deodorants in Romania

Date: May 31, 2016
Pages: 33
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D6A8972FD9EEN
Leaflet:

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Deodorants are a mature product category in Romania. However, strong promotion and intense advertising for new products supported stable growth in 2015. Growth is also being driven by retail expansion, with chains notably expanding further into rural areas and provincial cities. The 5% current value growth seen in 2015 was in line with the review period CAGR. Sales are thus seeing fairly steady growth due to maturity.

Euromonitor International's Deodorants in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2010-2015
  Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
  Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Avon Cosmetics Romania SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 1 Avon Cosmetics Romania Srl: Key Facts
  Summary 2 Avon Cosmetics Romania Srl: Operational Indicators
Competitive Positioning
  Summary 3 Avon Cosmetics Romania Srl : Competitive Position 2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 4 Farmec SA: Key Facts
  Summary 5 Farmec SA: Operational Indicators
Competitive Positioning
  Summary 6 Farmec SA: Competitive Position 2015
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 7 Procter & Gamble Distribution Srl: Key Facts
  Summary 8 Procter & Gamble Distribution Srl: Operational Indicators
Competitive Positioning
  Summary 9 Procter & Gamble Distribution Srl: Competitive Position 2015
Executive Summary
Stronger 2015 Growth Due To Rising Disposable Income Levels and Stronger Rural Sales
Dermocosmetics Enjoy Outstanding Growth
Direct Selling Consolidates Its Position in Beauty and Personal Care
Appealing Child-specific Designs Boost Baby and Child-specific Products
Steady Growth Expected Over Forecast Period
Key Trends and Developments
Internet Retailing Developing Much Faster Than Overall Beauty and Personal Care
Naturally-positioned and Organic Products Increasingly Sought by Consumers
Domestic Companies Becoming Leading Innovators in Mass Beauty and Personal Care
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources
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Fragrances - Romania US$ 990.00 Nov, 2011 · 27 pages

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