Deodorants in Kenya

Date: June 9, 2016
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D2208FCEB79EN
Leaflet:

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Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015. Increased product awareness through in-store marketing as well as above-the-line marketing campaigns has helped to educate the general public as well as promoting higher value and volume sales in the category over the review period.

Euromonitor International's Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2010-2015
  Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
  Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Summary 1 Oriflame East Africa Ltd: Key Facts
Competitive Positioning
  Summary 2 Oriflame East Africa Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 3 Research Sources
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