Deodorants in Kenya

Date: June 22, 2017
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D2208FCEB79EN
Leaflet:

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Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s middle-class population positively impacted towards value and volume growth recorded by deodorants during 2016. Additionally, modernisation of retail trade attributed to the growing number of modern shopping centres in the country, increased product awareness through in-store marketing as well as availability of a wide range of products also contributed to the value and volume g...

Euromonitor International's Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Table 9 Summary: Oriflame East Africa Ltd: Key Facts
Competitive Positioning
  Summary 1 Oriflame East Africa Ltd: Competitive Position 2016
Pz Cussons East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Table 10 Summary: PZ Cussons East Africa Ltd Key Facts
Competitive Positioning
  Summary 2 PZ Cussons East Africa Ltd: Competitive Position 2016
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
  Table 11 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 3 Research Sources
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