Deodorants in Japan

Date: June 14, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D650835FDBDEN
Leaflet:

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Deodorants in Japan
Deodorants benefited to an extent from a growing focus on body odour during the review period, with this being linked in the media to more Westernised lifestyles and the growing consumption of meat. Middle-aged men notably became increasingly concerned about minimising body odour during the review period. Meanwhile all office workers were impacted by the reduced use of air conditioning by many businesses as part of the Cool Biz initiative, as the country sought to save energy. However, many cons...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DEODORANTS IN JAPAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2010-2015
  Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  Table 6 Forecast Sales of Deodorants by Category: Value 2015-2020
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 1 Kao Corp: Key Facts
  Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
  Summary 3 Kao Corp: Competitive Position 2015
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 4 Mandom Corp: Key Facts
  Summary 5 Mandom Corp: Operational Indicators
Competitive Positioning
  Summary 6 Mandom Corp: Competitive Position 2015
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 7 Shiseido Co Ltd: Key Facts
  Summary 8 Shiseido Co Ltd: Operational Indicators
Competitive Positioning
  Summary 9 Shiseido Co Ltd: Competitive Position 2015
Executive Summary
Slow Growth Linked To Demographic Trends and Economic Uncertainty
Weakened Yen Offers Opportunities
Shiseido Reverses Share Loss With Consumer-driven Strategy
Players Target Older Consumers As Population Ages
Slight Improvement in Performance Expected for Forecast Period
Key Trends and Developments
Weak Yen Attracts Tourists and Encourages Local Consumers To Shop in Japan
Ageing Consumer Base Poses Challenges But Inspires Innovation
Consumers Seek Products To Enhance Natural Beauty
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources
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