Deodorants in Japan

Date: August 22, 2017
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D650835FDBDEN
Leaflet:

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The review period saw a strong emergence for the sumehara concept in Japan, with this term meaning 'smell harassment.' Many are distressed by exposure to other people's body odour on public transport or in workplaces, while being keen to avoid inflicting sumehara on others. This trend is linked to a number of factors, including urbanisation and increasingly crowded cities. The government's Cool Biz initiative, which encourages businesses to minimise the use of air conditioners in order to protec...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 1 Kao Corp: Key Facts
  Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
  Summary 3 Kao Corp: Competitive Position 2016
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 4 Mandom Corp: Key Facts
  Summary 5 Mandom Corp: Operational Indicators
Competitive Positioning
  Summary 6 Mandom Corp: Competitive Position 2016
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
  Summary 7 Shiseido Co Ltd: Key Facts
  Summary 8 Shiseido Co Ltd: Operational Indicators
Competitive Positioning
  Summary 9 Shiseido Co Ltd: Competitive Position 2016
Executive Summary
2016 Sales Benefit From Tourist Demand and Age-specific Products
Fragrance and Body Odour in Focus for Consumers
Domestic Leaders Compete Aggressively and Remain Strong
New Product Development Focuses on Addressing Specific Needs
Forecast Period Growth Maintained by New Product Development
Key Trends and Developments
Overall Tourist Spending Slows But Many Remain Interested in Beauty and Personal Care
Focus on Health and Ethics Boosts Natural and Organic Beauty and Personal Care
Ageing Population Shaping Trends Across Beauty and Personal Care
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 10 Research Sources
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