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Deodorants in Italy

May 2023 | 24 pages | ID: D8EEE99534CEN
Euromonitor International Ltd

US$ 990.00

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In 2022, deodorants were buoyant in Italy, showing high single-digit growth in current value terms. Consumer demand was boosted by the high temperatures recorded in the country and the end of the state of emergency linked to COVID-19, which led Italian consumers to return to going out more often. As a result, 2022 saw public transport crowded again, Italians working more from offices as remote working has been gradually limited or abandoned, and most going back to gyms and habitual sports activi...

Euromonitor International's Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DEODORANTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Record temperatures and more social lifestyles boost demand for deodorants
Sprays and roll-ons remain the favoured formats amongst Italian consumers
New generation deodorants avoid aluminium salts and alcohol
PROSPECTS AND OPPORTUNITIES
Deodorants will benefit from the rise in average temperatures and the “new normal”
High expectations of performance, while delicate formulae will drive innovation
Modern grocery retailers and health and beauty personal care stores will remain the key channels
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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