Deodorants in Italy

Date: May 4, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D8EEE99534CEN
Leaflet:

Download PDF Leaflet

Like most beauty and personal care categories, the main competition in deodorants is in the mass segment, which is expected to continue to account for the vast majority of retail value sales. This will translate in strong price promotions offered by retailers throughout the year, especially before summer begins. This will, in turn, lead to declining unit prices and negative value CAGRs. On the other hand, all subcategories are expected to record positive volume sales, with the exception of cream...

Euromonitor International's Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Increasing Competition Depresses Prices and Value Sales
Sprays and Roll-ons Remain the Key Formats
Competitive Landscape
Unilever's Dove Leads the Field
Innovation A Key Driver Through New Formulations, Scents and Special Editions
Category Data
  Table 1 Sales of Deodorants by Category: Value 2012-2017
  Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
  Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
L'Oréal Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
Skip to top


Ask Your Question

Deodorants in Italy
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: