Deodorants in Poland
Deodorant sprays is the leading format and one that experienced modest growth in 2022 in volume terms. Deodorant sprays is characterised by a wide range of offerings. Fresh fragrances remain the most popular, being associated with a long-lasting feeling of cleanliness and with physical activity, sport and fitness. This trend is prominent in products for both women and men. However, gender differences are apparent when choosing the more intense fragrance versions. Female consumers often choose fl...
Euromonitor International's Deodorants in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Deodorants in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DEODORANTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorant sprays suffers from maturity and for being less environmentally friendly as well as a focus on fragrance rather than sweat protection
Unilever retains the lead though it loses share to “others” and the development of deodorants with natural ingredients
Discounters remains the leading channel and benefits from its development of private label
PROSPECTS AND OPPORTUNITIES
Positive growth for deodorants as consumers resume pre-pandemic habits and industry players develop natural and cruelty-free products
Deodorants benefits from impulse purchases via discounters but remains less important than other categories in the market
Sales structure remains little altered over the forecast period as consumers increasingly focus on sustainability
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorant sprays suffers from maturity and for being less environmentally friendly as well as a focus on fragrance rather than sweat protection
Unilever retains the lead though it loses share to “others” and the development of deodorants with natural ingredients
Discounters remains the leading channel and benefits from its development of private label
PROSPECTS AND OPPORTUNITIES
Positive growth for deodorants as consumers resume pre-pandemic habits and industry players develop natural and cruelty-free products
Deodorants benefits from impulse purchases via discounters but remains less important than other categories in the market
Sales structure remains little altered over the forecast period as consumers increasingly focus on sustainability
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
