Deodorants in Nigeria

Date: April 27, 2016
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D64F1E9ED1FEN
Leaflet:

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Demand for deodorants is increasing in Nigeria despite the use of deodorants not being traditional among the country’s population due to the low spending power of most consumers. However, with growing urbanisation and the increases being seen in formal employment, deodorants are becoming increasingly visible in a wide variety of retail outlets, including chained supermarkets such as Shoprite and Park ‘n’ Shop.

Euromonitor International's Deodorants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2010-2015
  Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  Table 6 Forecast Sales of Deodorants by Category: Value 2015-2020
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Executive Summary
Poor GDP Growth in 2015 Has A Negative Impact on Growth in Beauty and Personal Care
Beauty and Personal Care Performs Well As the Young Urban Population Grows
the Competitive Landscape Is Evolving As Competition Increases
Oral Care Sees Strong Activity in Terms of New Product Development
Positive Growth Expected Over the Forecast Period As the Population Is Set To Boom
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 1 Research Sources
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