Deodorants in New Zealand

April 2024 | 20 pages | ID: D9E301936B5EN
Euromonitor International Ltd

Abstracts

In 2023, retail value sales of deodorants in New Zealand registered stable growth, while volume sales declined. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023. The increase in living costs has resulted in consumers tightening their purse strings and spending more cautiously in 2023. With rising living costs reducing disposable incomes, affordability became the primary concern for consumers. More and more c...

Euromonitor International's Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Deodorants in New Zealand
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

DEODORANTS IN NEW ZEALAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising living costs drives demand for affordable products
Reducing plastic waste in packaging a key focus for deodorants
Product efficacy a priority for consumers in deodorants
PROSPECTS AND OPPORTUNITIES
Deodorants continue to see steady demand over the forecast period
Growing demand for aluminium-free natural deodorants
Mainstream brands remain dominant in deodorants
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2018-2023
Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources