Deodorants in Costa Rica

Date: April 26, 2017
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D4948D2B89BEN
Leaflet:

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Sales of deodorants in Costa Rica continued to experience dynamic competitive interactions during 2016, with manufacturers finding and developing more specialised consumer niches to leverage additional value growth. Good examples of this rising specialisation can be found in natural clarifying options targeting women and in non-staining products targeting men, which make use of more specific positioning claims oriented towards those who wear black and white shirts. Within such a context, a broad...

Euromonitor International's Deodorants in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Colgate-Palmolive SA De Cv in Beauty and Personal Care (costa Rica)
Strategic Direction
Key Facts
  Summary 1 Colgate-Palmolive SA de CV SA: Key Facts
Competitive Positioning
  Summary 2 Colgate-Palmolive SA de CV: Competitive Position 2016
Executive Summary
Moderate Growth Sets the Pace in Beauty and Personal Care During 2016
Brand Positioning, Deeper Segmentation and Multi-functional Claims Are Major Trends
Additional Levels of Competition Mean More Pressure on Major Players
Product Innovation Focuses on Functional and Natural Ingredients, Segmentation and Specialisation
Brand Positioning and Additional Segmentation Levels Set To Determine Sales Dynamics During the Forecast Period
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 3 Research Sources












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