Deodorants in Guatemala

May 2023 | 21 pages | ID: D99F6750343EN
Euromonitor International Ltd

Abstracts

Spray presentations continue to lead deodorants in Guatemala, with modern channels displaying a wide array of competing brands (indeed, at a reported 70% of shelf space within the category).

Euromonitor International's Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Procter & Gamble continues to lead, thanks to ongoing innovations in Gillette’s Venus and Prestobarba brands
Category development impacted by seasonality and concerns over correct usage
Women?s pre-shave products remains a small subcategory
PROSPECTS AND OPPORTUNITIES
Discounters will play an important role for depilatories over the forecast period
Low leadership stability will remain in hair removers/bleaches
Depilatories decreasing in beauty specialists and pharmacies
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Depilatories: % Value 2018-2022
Table 4 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 5 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources