Deodorants in Greece

Date: April 27, 2017
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DBB954D26B6EN
Leaflet:

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Despite the promotional intensity of recent years, deodorants has been able to benefit from constant innovation as it has evolved into a category offering a wide range of products with a plethora of sophisticated claims. The pace of innovation in the category was a bit slower in 2016, with new product developments focusing mainly on 48-hour protection, a claim made by Noxzema Total Protect+ and Nivea Protect & Care. Other key trends included the launch of variants with fewer chemicals which are...

Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
  Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
L'Oréal Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 1 L'Oréal Hellas SA: Key Facts
Competitive Positioning
  Summary 2 L'Oréal Hellas SA: Competitive Position 2016
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 3 Procter & Gamble Hellas SA: Key Facts
  Summary 4 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
  Summary 5 Procter & Gamble Hellas SA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Keeps Declining Amidst Ongoing Economic Hardship
Promotional Intensity and Bargain Hunting Characterise the Market
Turbulence in Supermarkets/hypermarkets
Natural and Innovative Products Win Favour Amidst the Economic Recession
Stabilisation in Sight
Key Trends and Developments
Tight Disposable Incomes and Promotional Intensity Squeeze Value Sales for Yet Another Year
Shift in Distribution Channels Slows Down Amidst Turbulence in the Supermarket/hypermarket Channel
the Popularity of Natural and Hand-made Products Increases
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 6 Research Sources












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