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Deodorants in China

April 2023 | 18 pages | ID: D7D21CA2D98EN
Euromonitor International Ltd

US$ 990.00

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The pandemic reduced the amount of time people spent outside the home in 2022, and also significantly reduced the occasions on which deodorants were used. As a result, similar to 2020, deodorants suffered a single-digit current value decline. In addition, sales of deodorants remained constrained by the fact that East Asians have less body odour than people in many other parts of the world, which results in lower per capita sales of deodorants in China compared with the rest of the world. Still,...

Euromonitor International's Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DEODORANTS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants sees a decline in 2022 due to the pandemic
Scents become the new selling point for deodorants
PROSPECTS AND OPPORTUNITIES
International brands will continue to lead deodorants
Female consumer group has huge potential
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2017-2022
Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 6 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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