Cotton Wool/Buds/Pads in Hungary

May 2015 | 24 pages | ID: C1DFE2909C2EN
Euromonitor International Ltd

Abstracts

Although the spending power of consumers is slowly recovering and the range of less expensive private label goods available is widening, cotton wool/buds/pads remains a small category of tissue and hygiene containing mature products. Retail volume sales were not able to increase in the review period and slowly growing retail value sales were driven only by price increases due to the growing share of higher-priced premium products. While consumers are willing to pay more for improved cotton buds...

Euromonitor International's Cotton Wool/Buds/Pads in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cotton Wool/Buds/Pads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
  Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
  Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
  Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
  Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
  Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
  Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019
Dm-drogerie Markt Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
  Summary 1 Dm-Drogerie Markt Kft: Key Facts
  Summary 2 Dm-Drogerie Markt Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 3 Dm-Drogerie Markt Kft: Private Label Portfolio
Competitive Positioning
  Summary 4 Dm-Drogerie Markt Kft: Competitive Position 2014
Executive Summary
Growth of Tissue and Hygiene Hindered by Price Sensitivity
Unit Price Increases Stopped
Private Label Expansion Less Dynamic
Popularity of Discounters Continues
Moderate Growth Predicted in Value and Volume Sales of Tissue and Hygiene
Key Trends and Developments
Consumer Habit Patterns Determined by Income Level
Green Trends Emerge Slowly in Hungary
Purchasing Habits in Sanitary Protection and Incontinence
Market Indicators
  Table 8 Birth Rates 2009-2014
  Table 9 Infant Population 2009-2014
  Table 10 Female Population by Age 2009-2014
  Table 11 Total Population by Age 2009-2014
  Table 12 Households 2009-2014
  Table 13 Forecast Infant Population 2014-2019
  Table 14 Forecast Female Population by Age 2014-2019
  Table 15 Forecast Total Population by Age 2014-2019
  Table 16 Forecast Households 2014-2019
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
  Summary 5 Research Sources