Colgate-Palmolive in Home Care - World

Date: October 23, 2010
Pages: 28
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C17441544AEEN

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Colgate-Palmolive has yet to explore opportunities in more lucrative markets such as China’s laundry detergents. Competitive barriers are high, but investment in product development and marketing should help. Given that the company will have to invest significantly if it wants to make a mark in laundry detergents in China, it needs to sparingly allocate resources to other categories to target further expansion – among which could be US laundry care and automatic dishwashing detergents.

Euromonitor International's Colgate-Palmolive in Home Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Colgate-Palmolive in Home Care - World
Euromonitor International
October 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
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