Bleach in the US

Date: January 27, 2017
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B727DED42D5EN
Leaflet:

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Increasingly popular products such as all-purpose cleaning wipes and a variety of laundry detergents and boosters containing bleach have continued to steal volume sales away from traditional bleach in 2016. Another factor negatively impacting volume sales is related to the increased awareness of the health risks associated with regular exposure to household cleaning bleach.

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2015-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
  Summary 1 The Clorox Co: Key Facts
  Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
  Summary 3 The Clorox Co: Competitive Position 2016
Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources












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