Bleach in Taiwan

Date: March 31, 2017
Pages: 20
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Most Taiwanese consumers find the odour of bleach to be unpleasant and this means that they are generally attempting to use less bleach, with some no longer prepared to use when doing their laundry. In addition, some consumers believe that bleach may damage certain fabrics and this means that they exercise caution when are using it. A significant proportion of the bleach sold in Taiwan is used for cleaning homes, furniture and toys, although there have been recent reports of one elderly woman wh...

Euromonitor International's Bleach in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Kao (taiwan) Corp in Home Care (taiwan)
Strategic Direction
Key Facts
  Summary 1 Kao (Taiwan) Corp: Key Facts
Competitive Positioning
  Summary 2 Kao (Taiwan) Corp: Competitive Position 2016
Unilever Taiwan Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
  Summary 3 Unilever Taiwan Ltd: Key Facts
Competitive Positioning
  Summary 4 Unilever Taiwan Ltd: Competitive Position 2016
Executive Summary
Slower Growth Is Seen Home Care in 2016
Consumers Become More Concerned About Chemical Ingredients
International Brands Still Lead Sales in Home Care
Supermarkets and Hypermarkets Dominate the Retail Distribution of Home Care
Moderate Growth Expected in Home Care Over the Forecast Period
Key Trends and Developments
Natural, Organic and Eco-friendly Products Enter the Mainstream
Consumers Prefer To Buy Home Care Products in Store-based Retail Outlets
Warehouse Clubs Introduce New Home Care Brands and Products
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 5 Research Sources

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