Bleach in South Korea

Date: February 8, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BB3A6F4BC11EN
Leaflet:

Download PDF Leaflet

Bleach has been widely used in households for cleaning bathrooms and kitchens for a long time in South Korea, and many housewives continue to use it for this purpose, as it is known to kill bacteria effectively and relatively safely. However, there are various substitutions ranging from colour safe laundry bleach to different types of surface care for specific areas such as kitchen cleaners and bathroom cleaners, which has resulted in reduced popularity of bleach as a multi-purpose housekeeping...

Euromonitor International's Bleach in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Rise of Alternative Cleaners Detrimental To Performance of Bleach
Private Label Bleach Leads To Fall in Unit Price
Product Diversification With Fragrances
Competitive Landscape
Yuhan Clorox Ltd Maintains Leading Position With Product Variation
Private Label Is A Potential Threat To Yuhan Clorox
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Chemophobia Dampens Consumer Confidence
Increased Awareness of Chemicals and Attention Paid To Home Care Choices
Leading Players Gain Additional Value Share, Benefiting From Oxy's Absence
Limited Product Innovation Under Market Uncertainty
Marginal Growth Potential After Testing Times
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
Skip to top


Ask Your Question

Bleach in South Korea
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: