Bleach in Russia

Date: January 27, 2017
Pages: 18
US$ 990.00 US$ 792.00
Offer valid until March 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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More Russian consumers are starting to perceive bleach as an outdated home care product. Generally, the product is more popular amongst the older generation in Russia. However, as they comprise a decreasing percentage of the population and as they make fewer purchasing decisions, bleach is expected to continue to decline in popularity. Thus, bleach in Russia grew by 4% in current value terms due to a high inflation rate, but declined by 4% in volume terms in 2016.

Euromonitor International's Bleach in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Procter & Gamble Ooo in Home Care (russia)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble OOO: Key Facts
Competitive Positioning
  Summary 2 Procter & Gamble OOO: Competitive Position 2016
Executive Summary
Home Care Struggles With Continuing Recession
Simplicity Is A New Trend
Local Players Continue To Evolve
Modern Retailers Continue To Gain Ground
Gradual Recovery Expected Over the Forecast Period
Key Trends and Developments
Local Economy Stagnates
Competition Is Intensifying
Simplicity Gains Ground
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 Sales of Home Care by City: Value 2011-2016
  Table 12 Sales of Home Care by City: % Value Growth 2011-2016
  Table 13 NBO Company Shares of Home Care: % Value 2012-2016
  Table 14 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 15 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 16 Distribution of Home Care by Format: % Value 2011-2016
  Table 17 Distribution of Home Care by Format and Category: % Value 2016
  Table 18 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 19 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Table 20 Forecast Sales of Home Care by City: Value 2016-2021
  Table 21 Forecast Sales of Home Care by City: % Value Growth 2016-2021
  Summary 3 Research Sources

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