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Bleach in Peru

March 2020 | 4 pages | ID: BF60498191DEN
Euromonitor International Ltd

US$ 990.00

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Peruvian consumers use the smallest quantity of bleach per capita in Latin America. They do not follow recommendations regarding bleach doses, adding small quantities of the product to water as they consider a small amount to still be effective whilst minimising potential irritation. In addition, bleach can be being replaced by bathroom cleaners or laundry aid products.

Euromonitor International's Bleach in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Consumers do not follow recommended dosage instructions
Bleach used for multiple purposes
Standard, cheaper products dominate bleach
COMPETITIVE LANDSCAPE
Clorox Water Safe Project to prevent disease
Large volume does not imply lower unit cost
CATEGORY DATA
Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Busy lifestyles and demand for efficient products drive sales in 2019
Traditional products remain popular
Alicorp SAA acquires Intradevco Industrial SA in 2019
Traditional brands remain popular, whilst environmentally-friendly products are still niche
Further growth expected with demographic changes and rising urbanisation
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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