Bleach - Pakistan

June 2010 | 13 pages | ID: B91829DA4BDEN
Euromonitor International Ltd

Abstracts

Bleach value sales increased by 12% in 2009 due to the ongoing popularity of chlorine bleach as a laundry aid and a surface cleaner. The product is widely available and popular in both urban and rural areas, and is often used as a substitute for the more expensive alternatives available in laundry care and surface care. Private label bleach sold by Utility Stores Corporation in Pakistan has gained popularity due to its availability through the wide network of Utility Stores and its low price.

Euromonitor International's Bleach in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
High Volatility in Unit Prices Defines Market Trends
Need for A Wider Consumer Base
International Brands Preferred by Consumers
Increased Popularity of Supermarkets and Other Large-scale Retail Formats
Growth in Value Sales, Slump in Volume Sales
Market Indicators
  Table 1 Households 2004-2009
Market Data
  Table 2 Sales of Home Care by Sector: Value 2004-2009
  Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
  Table 4 Home Care Company Shares 2005-2009
  Table 5 Home Care Brand Shares 2006-2009
  Table 6 Sales of Home Care by Distribution Format: % Analysis 2004-2009
  Table 7 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
  Table 8 Forecast Sales of Home Care by Sector: Value 2009-2014
  Table 9 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Dada Enterprises
Strategic Direction
Key Facts
  Summary 2 Dada Enterprises: Key Facts
  Summary 3 Dada Enterprises: Operational Indicators
Company Background
Production
  Summary 4 Dada Enterprises: Production Statistics 2008
Competitive Positioning
  Summary 5 Dada Enterprises: Competitive Position 2009
Garibsons (pvt) Ltd
Strategic Direction
Key Facts
  Summary 6 Garibsons (Pvt) Ltd: Key Facts
  Summary 7 Garibsons (Pvt) Ltd: Operational Indicators
Company Background
Production
  Summary 8 Garibsons (Pvt) Ltd: Production Statistics 2008
Competitive Positioning
  Summary 9 Garibsons (Pvt) Ltd: Competitive Position 2008
Sufi Soap & Chemical Industries (pvt) Ltd
Strategic Direction
Key Facts
  Summary 10 Sufi Soap & Chemical Industries (Pvt) Ltd: Key Facts
  Summary 11 Sufi Soap & Chemical Industries (Pvt) Ltd: Operational Indicators
Company Background
Production
  Summary 12 Sufi Soap & Chemical Industries (Pvt) Ltd: Production Statistics 2008
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 10 Sales of Bleach: Value 2004-2009
  Table 11 Sales of Bleach: % Value Growth 2004-2009
  Table 12 Bleach Company Shares 2005-2009
  Table 13 Bleach Brand Shares 2006-2009
  Table 14 Forecast Sales of Bleach: Value 2009-2014
  Table 15 Forecast Sales of Bleach: % Value Growth 2009-2014