Bleach in Nigeria

Date: January 13, 2017
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B02C549F63EEN

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Bleach benefited strongly from rising economic uncertainty at the end of the review period, with this resulting in many consumers seeking more affordable and versatile cleaning products. Bleach is meanwhile highly affordable, while there is a strong tradition for using bleach for a wide range of applications. This tradition was meanwhile effectively encouraged by advertising for leading brand Hypo towards the end of the review period, with this emphasising the cleaning power and versatility offe...

Euromonitor International's Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2011-2016
  Table 2 Sales of Bleach: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Bleach: % Value 2012-2016
  Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 5 Forecast Sales of Bleach: Value 2016-2021
  Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Multipro Enterprises Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
  Summary 1 Multipro Enterprises Ltd: Key Facts
Competitive Positioning
  Summary 2 Multipro Enterprises Ltd: Competitive Position 2016
Unilever Nigeria Plc in Home Care (nigeria)
Strategic Direction
Key Facts
  Summary 3 Unilever Nigeria Plc: Key Facts
  Summary 4 Unilever Nigeria Plc: Operational Indicators
Competitive Positioning
  Summary 5 Unilever Nigeria Plc: Competitive Position 2016
Executive Summary
Double-digit Current Value Growth Solely Due To Inflation in 2016
Consumers Shift To Affordable Multifunctional Products
Shares Shaken Up As Consumers Trade Down
Economy Distribution Channels Attract Price-sensitive Consumers
Sluggish Forecast Period Growth Due To Economic Uncertainty
Key Trends and Developments
Growing Price-sensitivity Due To Economic Downturn and High Inflation
Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
Counterfeits and Informal Retailing Pose Growing Challenge
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 Sales of Home Care by Region: Value 2011-2016
  Table 11 Sales of Home Care by Region: % Value Growth 2011-2016
  Table 12 NBO Company Shares of Home Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 6 Research Sources

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