Bleach in the Netherlands

Date: January 24, 2017
Pages: 17
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach saw further declines in both retail volume and current value sales in 2016, as consumers continued to put off buying bleach because of its adverse effects on the environment. Many consumers perceive the use of bleach to be unnecessary to achieve a clean and hygienic environment. Instead, they are turning to other means.

Euromonitor International's Bleach in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 1 Unilever Nederland BV: Key Facts
  Summary 2 Unilever NV: Operational Indicators
Competitive Positioning
  Summary 3 Unilever Nederland BV: Competitive Position 2016
Executive Summary
Home Care Continues To See An Upward Growth Trend
Sustainability Is As An Important Component in Home Care
International Companies Leave Little Room for Domestic Players
Supermarkets Lose Retail Value Shares To Non-traditional Home Care Retailers
Home Care Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Convenience and Premiumisation Trends Boost Value Growth
Sustainability Influences Home Care Manufacturers and Consumers
Internet Retailing Sees Growth But Remains A Small Channel in Home Care
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 4 Research Sources

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