Bleach in Mexico

Date: February 8, 2018
Pages: 13
US$ 990.00 US$ 841.50
Offer valid until March 31, 2018!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B5D21F0B626EN

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Consumers shifted from being more affected by the visual to the sensory in many home care categories, and bleach was no exception. Although the main reason for purchasing a bleach product continued to be disinfection in general, there was a strong proliferation of bleach products with fragrances, something that was totally absent a few years ago in bleach in Mexico. Scented bleach appears to be an important product differentiator. The competing companies make efforts to clarify on their labels t...

Euromonitor International's Bleach in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scented Bleach Products Are Here To Stay
Public Health Campaigns Foster the Use of Chlorine for Disinfection
Competitive Landscape
Private Label Will Continue Expanding in the Next Five Years
the Leading Players Maintain Strong Marketing Campaigns
Industrias Alen Continues Leveraging Its Investments in Social Responsibility
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care Has Better Year Than Expected
Frequent Promotions Attract Mexican Consumers
Domestic Manufacturers Almost Reach Multinational Manufacturers
New Products Help Mature Categories
Home Care Is Expected To Continue Growing Over the Forecast Period
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  Summary 1 Research Sources
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