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Bleach in Japan

February 2020 | 11 pages | ID: BAFB319B264EN
Euromonitor International Ltd

US$ 990.00

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Although consumers in Japan are becoming more hygiene-conscious, the increasing emphasis on convenience and ease-of-use amongst time-starved consumers is having a negative impact on the development of bleach. With manufacturers incorporating antibacterial and sanitisation properties into convenient, easy-to-use products across surface care and toilet care, bleach is increasingly seen as an old-fashioned product. As a result, the category is set to experience an ongoing decline over the forecast...

Euromonitor International's Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Search for Convenience Erodes Bleach Sales
Move Away From Cleaning Cloths Leads To Drop in Demand
Bleach Seen As Harmful To Health and the Environment by Some Consumers
Competitive Landscape
Haiter Synonymous With Bleach in Japan
Private Label Benefiting From Price Competition
Little Incentive for Investment
Category Data
Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
Executive Summary
Convenience and Efficacy the Main Focus When It Comes To Home Care in Japan
Home Care Helping To Remove Bad Smells
Kao Retains Crown As King of Home Care in Japan
Concentrated Formulas the Focus of New Product Development
Concerns Over Health and Hygiene Set To Drive Growth in Home Care
Market Data
Table 7 Sales of Home Care by Category: Value 2014-2019
Table 8 Sales of Home Care by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Home Care: % Value 2015-2019
Table 10 LBN Brand Shares of Home Care: % Value 2016-2019
Table 11 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Summary 1 Research Sources

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