Bleach in Japan

Date: March 14, 2018
Pages: 12
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BAFB319B264EN
Leaflet:

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Bleach is expected to continue registering negative growth over the forecast period and sales declines are set to be more severe than over the review period. Even though the vast majority of Japanese people remain very interested in maintain their homes in as hygienic a condition as possible, especially their bathrooms, consumers are increasingly opting for purpose-specific home care products, many of which in fact contain chlorine. For this reason, bleach is likely to find it increasingly diffi...

Euromonitor International's Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Sales of Bleach Set To Continue Declining
Laundry Applications Set To Remain the Main Purpose for Bleach
Concerns Over the Health Implications of Bleach Set To Suppress Demand
Competitive Landscape
Kao Corp Remains the Dominant Player in Bleach Due To Its Strong Brand Haiter
Kaneyo Soap Co Ltd and Aeon Co Are the Only Other Branded Players Left in Bleach
Private Label Remains A Major Player in Bleach
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Steady and Stable Growth Registered in Home Care During 2017
the Shift Towards Premium Products Supports Positive Value Growth in Home Care
Health and Beauty Specialist Retailers Is Again the Leading Distribution Channel
Kao Corp Maintains Its Position As the Leading Player in Home Care
Mature Market Set for Slow and Steady Growth Over the Forecast Period
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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