Bleach - Iran

Date: May 22, 2010
Pages: 15
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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During 2009, many kinds of surface care products like Rakhsha, Moj, Tage and Golrang were developed as alternatives to bleach. In addition, some health and allergy problems had an impact on the consumption of such products. Despite a slight shift away from bleach to more sophisticated, less harmful products and even though volume sales recorded very slow growth, bleach remains one of the biggest categories in home care in Iran in value terms.

Euromonitor International's Bleach in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach in Iran
Euromonitor International
May 2010


Executive Summary
Home Care Registers Volume and Value Growth in Line With Increased Purchasing Power
More Sophisticated Products Boost Sales in 2009
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Market Indicators
  Table 1 Households 2004-2009
Market Data
  Table 2 Sales of Home Care Household Care by Sector: Value 2004-2009
  Table 3 Sales of Home Care Household Care by Sector: % Value Growth 2004-2009
  Table 4 Home Care Company Shares 2005-2009
  Table 5 Home Care Brand Shares 2006-2009
  Table 6 Sales of Home Care by Distribution Format: % Analysis 2004-2009
  Table 7 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
  Table 8 Forecast Sales of Home Care by Sector: Value 2009-2014
  Table 9 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
  Summary 1 Research Sources
Behdad Hygienic Products Co
Strategic Direction
Key Facts
  Summary 2 Behdad Hygienic Products Co: Key Facts
Company Background
Competitive Positioning
  Summary 3 Behdad Hygienic Products Co: Competitive Position 2009
Fouman Chimie Group
Strategic Direction
Key Facts
  Summary 4 Fouman Chimie Group: Key Facts
Company Background
Competitive Positioning
  Summary 5 Fouman Chimie Group: Competitive Position 2009
Paxan Co
Strategic Direction
Key Facts
  Summary 6 Paxan Co: Key Facts
  Summary 7 Paxan Co: Operational Indicators
Company Background
Competitive Positioning
  Summary 8 Paxan Co: Competitive Position 2009
Competitive Landscape
Category Data
  Table 10 Sales of Bleach: Value 2004-2009
  Table 11 Sales of Bleach: % Value Growth 2004-2009
  Table 12 Bleach Company Shares 2005-2009
  Table 13 Bleach Brand Shares 2006-2009
  Table 14 Forecast SaleBleach: Value 2009-2014
  Table 15 Forecast SaleBleach: % Value Growth 2009-2014
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