Bleach - India

May 2010 | 36 pages | ID: BAEAFB0CFCBEN
Euromonitor International Ltd

Abstracts

Unbranded products in bleach are widely available in India and they are used in rural households to clean floors and toilets but in urban households, in which consumers use a variety of different flooring materials, such as hardwood and marble, bleach is not used as it is not suitable for cleaning such surfaces owing to the damage it can cause.

Euromonitor International's Bleach in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bleach in India
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Performs Well in 2009 Despite Economic Slowdown
Nascent Categories Become More Active
Hindustan Unilever Ltd Maintains Its Strong Lead in Home Care in 2009
Increased Presence of "high End" Products in Supermarkets/hypermarkets
Home Care Expected To Register Strong Constant Retail Value Growth Over the
Forecast Period
Key Trends and Developments
Nascent Categories of Home Care Start To Emerge in 2009
Multinational Players Continue To Dominate in Home Care
Players Engage in Variety of Strategies To Expand Their Presence
Pricing of Products Dictates Demand in Rural Locations
Penetration of Washing Machines and Dishwashers Remains Very Low in 2009
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
  Table 1 Households 2004-2009
Market Data
  Table 2 Sales of Home Care by Sector: Value 2004-2009
  Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
  Table 4 Sales of Home Care by Region: Value 2004-2009
  Table 5 Sales of Home Care by Region: % Value Growth 2004-2009
  Table 6 Sales of Home Care by Rural-Urban % Analysis 2009
  Table 7 Home Care Company Shares 2005-2009
  Table 8 Home Care Brand Shares 2006-2009
  Table 9 Penetration of Private Label by Sector 2004-2009
  Table 10 Sales of Home Care by Distribution Format: % Analysis 2004-2009
  Table 11 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
  Table 12 Forecast Sales of Home Care by Sector: Value 2009-2014
  Table 13 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
  Table 14 Forecast Sales of Home Care by Region: Value 2009-2014
  Table 15 Forecast Sales of Home Care by Region: % Value Growth 2009-2014
Definitions
Sources
  Summary 1 Research Sources
Dabur India Ltd
Strategic Direction
Key Facts
  Summary 2 Dabur India Ltd: Key Facts
  Summary 3 Dabur India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Dabur India Ltd: Competitive Position 2009
Ghari Industries Pvt Ltd
Strategic Direction
Key Facts
  Summary 5 Ghari Industries Pvt Ltd: Key Facts
Company Background
Production
  Summary 6 Ghari Industries Pvt Ltd: Production Statistics 2009
Competitive Positioning
  Summary 7 Ghari Industries Pvt Ltd: Competitive Position 2009
Godrej Sara Lee Ltd
Strategic Direction
Key Facts
  Summary 8 Godrej Sara Lee Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Godrej Sara Lee Ltd: Competitive Position 2009
Henkel India Ltd
Strategic Direction
Key Facts
  Summary 10 Henkel India Ltd: Key Facts
  Summary 11 Henkel India Ltd: Operational Indicators
Company Background
Production
  Summary 12 Henkel India Ltd: Production Statistics 2008
Competitive Positioning
  Summary 13 Henkel India Ltd: Competitive Position 2009
Hindustan Unilever Ltd
Strategic Direction
Key Facts
  Summary 14 Hindustan Unilever Ltd: Key Facts
  Summary 15 Hindustan Unilever Ltd: Operational Indicators
Company Background
Production
  Summary 16 Hindustan Unilever Ltd: Production Statistics 2009
Competitive Positioning
  Summary 17 Hindustan Unilever Ltd: Competitive Position 2009
Jyothy Laboratories Ltd
Strategic Direction
Key Facts
  Summary 18 Jyothy Laboratories Ltd: Key Facts
  Summary 19 Jyothy Laboratories Ltd: Operational Indicators
Company Background
Production
  Summary 20 Jyothy Laboratories Ltd: Production Statistics 2008
Competitive Positioning
  Summary 21 Jyothy Laboratories Ltd: Competitive Position 2009
Marico Ltd
Strategic Direction
Key Facts
  Summary 22 Marico Ltd: Key Facts
  Summary 23 Marico Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 24 Marico Ltd: Competitive Position 2009
Nirma Ltd
Strategic Direction
Key Facts
  Summary 25 Nirma Ltd: Key Facts
Company Background
Production
  Summary 27 Nirma Ltd: Production Statistics 2008
Competitive Positioning
  Summary 28 Nirma Ltd: Competitive Position 2009
Procter & Gamble Home Products Ltd
Strategic Direction
Key Facts
  Summary 29 Procter & Gamble Home Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 30 Procter & Gamble Home Products Ltd: Competitive Position 2009
Reckitt Benckiser (india) Ltd
Strategic Direction
Key Facts
  Summary 31 Reckitt Benckiser (India) Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 32 Reckitt Benckiser (India) Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects