Bleach in Thailand

Date: January 12, 2017
Pages: 16
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B6A056111DDEN

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Bleach recorded slightly stronger current value growth in 2016 than in 2015, though retail volume growth was down slightly on the previous year. Bleach is a mature category in Thailand, as this product type is widely used in Thai households to clean multiple surfaces and as a disinfectant. In 2016, rising sophistication saw more consumers switch to task-specific home care product types such as toilet liquids/foam and floor cleaners, which caused growth in bleach retail volume sales to slow.

Euromonitor International's Bleach in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2011-2016
  Table 2 Sales of Bleach: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Bleach: % Value 2012-2016
  Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 5 Forecast Sales of Bleach: Value 2016-2021
  Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Ip Mfg Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
  Summary 1 IP Mfg Co Ltd: Key Facts
Competitive Positioning
  Summary 2 IP Mfg Co Ltd: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales Improves in 2016
Demand for More Sophisticated and Task-specific Home Care Products Rises
International Manufacturers Maintain Their Lead in Home Care
Independent Small Grocers Continue To Lose Ground in Home Care Distribution
Outlook for Home Care Over 2016-2021 Remains Broadly Positive
Key Trends and Developments
Improved Economic Conditions Bolster the Development of Home Care
Competition Among Leading International Companies in Home Care Intensifies
Traditional Grocery Retailers Lose Ground To Hypermarkets and Internet Retailing
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 13 Distribution of Home Care by Format: % Value 2011-2016
  Table 14 Distribution of Home Care by Format and Category: % Value 2016
  Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 3 Research Sources

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