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Bleach in Pakistan

February 2024 | 15 pages | ID: B483075831AEN
Euromonitor International Ltd

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Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained a popular choice for many consumers. Reckitt Benckiser Pakistan's Robin Blue and Peridot Products's Kiwi Kleen Bleach (GBO: SC Johnson & Son) have emerged as top performers a highly fragmented competitive landscape, as they are perceived to deliver...

Euromonitor International's Bleach in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach in Pakistan
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

BLEACH IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive trajectory for bleach retail volume and value sales in 2023
Reckitt Benckiser enjoys brand loyalty to maintain leadership
Demographic trends remain a key factor in the positive demand trend
PROSPECTS AND OPPORTUNITIES
Laundry care substitutes to put pressure on bleach
Local players to increasingly see bleach as a viable and potentially lucrative home care space
Manufacturers to invest in new product development to resist substitution by surface care products
CATEGORY DATA
Table 1 Sales of Bleach: Value 2018-2023
Table 2 Sales of Bleach: % Value Growth 2018-2023
Table 3 NBO Company Shares of Bleach: % Value 2019-2023
Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
Table 5 Forecast Sales of Bleach: Value 2023-2028
Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Distribution of Home Care by Format: % Value 2018-2023
Table 13 Distribution of Home Care by Format and Category: % Value 2023
Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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