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Bleach in Norway

February 2024 | 15 pages | ID: B38ECE588C8EN
Euromonitor International Ltd

US$ 990.00

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Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains a tried and tested cleaning product, particularly among older consumers.

Euromonitor International's Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach in Norway
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

BLEACH IN NORWAY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Outdated bleach registers a decline in sales in 2023
Consumers continue to shift away from bleach to surface care due to sustainability concerns
High price points favour sales through discounters and private label lines
PROSPECTS AND OPPORTUNITIES
Old-fashioned image will further hamper growth, though bleach will retain some popularity among older consumers
Health and environmental concerns will limit demand for bleach
Consolidated competitive landscape will further hamper innovation in the years ahead
CATEGORY DATA
Table 1 Sales of Bleach: Value 2018-2023
Table 2 Sales of Bleach: % Value Growth 2018-2023
Table 3 NBO Company Shares of Bleach: % Value 2019-2023
Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
Table 5 Forecast Sales of Bleach: Value 2023-2028
Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN NORWAY
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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