Bleach in New Zealand

Date: March 24, 2016
Pages: 16
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach, as a singularly-used product, has become less relevant in New Zealand. The ingredient of sodium chloride is perceived as undesirable due to its strong chemical smell. However, bleach as an ingredient within other home care product types is perceived favourably as a cleaner, disinfectant and brightener/whitener. This is especially the case for bathroom and toilet areas. Bleach is widely regarded as a multi-purpose cleaner, which maintains consumers’ interest.

Euromonitor International's Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach by Type: % Value Analysis 2010-2015
  Table 2 Sales of Bleach: Value 2010-2015
  Table 3 Sales of Bleach: % Value Growth 2010-2015
  Table 4 NBO Company Shares of Bleach: % Value 2011-2015
  Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 6 Forecast Sales of Bleach: Value 2015-2020
  Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Executive Summary
Sophisticated Products Add Value
Fragrance Offer Develops in Home Care
Henkel Enters Laundry Care
the Distribution of Home Care Evolves
New Housing Boom Is A Key Growth Driver
Key Trends and Developments
Convenience and Environmental Trends in Packaging
Sweet Smell of Success
Channel Choice for Consumers
Market Indicators
  Table 8 Households 2010-2015
Market Data
  Table 9 Sales of Home Care by Category: Value 2010-2015
  Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 11 NBO Company Shares of Home Care: % Value 2011-2015
  Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 14 Distribution of Home Care by Format: % Value 2010-2015
  Table 15 Distribution of Home Care by Format and Category: % Value 2015
  Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 1 Research Sources
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