Bleach in Italy

Date: April 7, 2017
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BB4E0D22C8AEN
Leaflet:

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The legislation on biocide products for disinfectant use was updated in Italy in the second half of 2015, following EU regulation. The impact of this regulation was very harsh, particularly for small and medium sized enterprises. The production costs for bleach rose significantly because of these new standards. In addition to this problem, producers were also faced with the substitution of bleach with bleach-based products, a trend that was particularly intense during 2016.

Euromonitor International's Bleach in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Executive Summary
Concentration: A Good Strategy for Brands To Regain Market Share
Environmental Concerns Affect Packaging
Private Label Loses Market Share As the Low Price Strategy Declines in Popularity
the Internet Is Still A Small But Growing Channel, While Supermarkets Retains the Lead
A Challenging Future for Home Care in Italy
Key Trends and Developments
Concentration: A Clear Trend Both in Liquid and Powder Detergents
Light Packaging: Zero-waste Philosophy and Environmentally-friendly Attitude
Internet Retailing Growing in Importance in Italy
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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