Bleach in Italy

Date: February 9, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BB4E0D22C8AEN
Leaflet:

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Production costs increased in 2017 for bleach and all detergents containing bleach due to EU regulations. Manufacturers revised production systems in order to meet two important deadlines in 2017: one, in February, regarding the treatment of hydrogen peroxide, and another, in October, concerning peracetic acid. Smaller manufacturers suffered from this change the most, with the investment needed for this mandatory upgrade diverting funds away from other innovations and communication campaigns. On...

Euromonitor International's Bleach in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Production Costs Rise in 2017 Due To EU Regulations
Prices Continue Decreasing, Intense Use of Promotions Sustains Volume Sales
Focus on Product Differentiation and Shift Away From Price Competition
Competitive Landscape
Domestic Brands Continue To Dominate Sales
Shift Towards Concentration Due To Augmented Production Costs
Smapu Group Launches Innovative Tablet Bleach
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Italian Economy and Home Care Market Recover in 2017
Amazon Introduces New Dash Buttons for Home Care Brands
Focus on Premium Offerings Boosts Private Label Sales
Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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