Bleach in Italy

Date: April 21, 2016
Pages: 21
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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In 2015 bleach grew by 4% in current value terms, while in volume terms it increased by 6%. This strong growth was down to bleach being cheaper than products within other categories, while still being very effective. Increasing promotions and the strong presence of private label contributed to a reduction in the average unit price of bleach in 2015. Diluting bleach to weaken the effects of the active ingredients makes it gentler on clothes. Being safer and cheaper, this new bleach with active...

Euromonitor International's Bleach in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach by Type: % Value Analysis 2010-2015
  Table 2 Sales of Bleach: Value 2010-2015
  Table 3 Sales of Bleach: % Value Growth 2010-2015
  Table 4 NBO Company Shares of Bleach: % Value 2011-2015
  Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 6 Forecast Sales of Bleach: Value 2015-2020
  Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Henkel Italia SRL in Home Care (italy)
Strategic Direction
Key Facts
  Summary 1 Henkel Italia Srl: Key Facts
  Summary 2 Henkel Italia Srl: Operational Indicators
Competitive Positioning
  Summary 3 Henkel Italia Srl: Competitive Position 2015
Procter & Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
  Summary 4 Procter & Gamble Italia SpA: Key Facts
  Summary 5 Procter & Gamble Italia SpA: Operational Indicators
Competitive Positioning
  Summary 6 Procter & Gamble Italia SpA: Competitive Position 2015
Executive Summary
Endless Promotions Keeps Industry Subdued
Private Label Grows
Henkel Italia SRL Retains Its Lead
Health and Beauty Specialist Retailers Gain Ground
Environmental Challenges Are Increasingly Becoming Opportunities
Key Trends and Developments
Environmentally Friendly and Green Products Are Increasing Their Penetration
Private Label Continues To Improve Its Position
the Battle Within Home Care Is Increasingly Fought on Pricing
Market Indicators
  Table 8 Households 2010-2015
Market Data
  Table 9 Sales of Home Care by Category: Value 2010-2015
  Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 11 NBO Company Shares of Home Care: % Value 2011-2015
  Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 14 Distribution of Home Care by Format: % Value 2010-2015
  Table 15 Distribution of Home Care by Format and Category: % Value 2015
  Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 7 Research Sources
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