Bleach in the Czech Republic

Date: February 7, 2018
Pages: 14
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B7971E7D1E3EN

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Bleach witnessed falling demand in 2017 due to the rising popularity of surface-specific products and improving environmental consciousness among Czech consumers. Chlorine-free bleach is preferred by Czech consumers thanks to being more nature-friendly and already well established, dominating sales. Chlorine-free products have been available in scented variants since 2015 and are expected to continue gaining popularity at the expense of chlorine-based products due to the rising number of eco-fri...

Euromonitor International's Bleach in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach Loses Consumer Interest in the Czech Republic
Single-purpose Products Reign Supreme
Laundry Bleaching With Specialised Products Preferred
Competitive Landscape
Traditional Bleach Brands Move To More Popular Categories
Private Label Expected To Gain Share
Little Innovation Or Marketing Activity Foreseen for Bleach
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care Benefits From Rising Premiumisation and Convenience
the Existence of Dual Product Quality in Europe Gains Attention
Innovative Brand Marketing Punches Through in 2017
Product Innovation Creates Interest and Boosts Home Care Sales
Home Care To Achieve Positive Growth
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  Summary 1 Research Sources
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