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Bleach in China

February 2020 | 10 pages | ID: B2E5BB11C9BEN
Euromonitor International Ltd

US$ 990.00

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Given moderate demand and low frequency of use in daily life, bleach posted only modest growth in retail volume terms in 2019, with value growth largely supported by price rises. The main usage of bleach in China is for household cleaning and laundry care. Nevertheless, for laundry care, it faces strong competition from colour safe laundry bleach, which is specifically designed for clothes, especially coloureds. When it comes to household cleaning, for example of surfaces and toilets, many consu...

Euromonitor International's Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach Stagnates As Consumers Turn Towards Task-specific Home Care Products
Prices Remain Stable With Players Unwilling To Invest in the Category
Competitive Landscape
Whitecat Retains Lead
Bleach Tends To Be A Regionalised Category
Companies Neglect Bleach Portfolios Due To More Attractive Investment Opportunities
Category Data
Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
Executive Summary
Rising Standard of Living Sees Consumers Invest in Home Care
Natural, Concentrated and Eco-friendly Products Coming To the Fore
Local Player Maintains Lead With Large and Expanding Portfolio
Players Focus on Concentrated Formulas
Safe, Effective and Convenient: the Key To Success in Home Care
Market Data
Table 7 Sales of Home Care by Category: Value 2014-2019
Table 8 Sales of Home Care by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Home Care: % Value 2015-2019
Table 10 LBN Brand Shares of Home Care: % Value 2016-2019
Table 11 Distribution of Home Care by Format: % Value 2014-2019
Table 12 Distribution of Home Care by Format and Category: % Value 2019
Table 13 Forecast Sales of Home Care by Category: Value 2019-2024
Table 14 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Summary 1 Research Sources

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