Bleach in Brazil

Date: April 6, 2016
Pages: 21
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B8B248D518EEN

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Bleach continues to be one of the cheapest products for house cleaning in Brazil, registering a high level of household penetration in the country. The category is an affordable solution to the cleaning of every household room, eliminating bacteria and unpleasant odours. Due to its low unit price and commoditised nature, price competition within the category is high, and a few cents can make a difference to the purchasing choice.

Euromonitor International's Bleach in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Bombril SA: Key Facts
  Summary 2 Bombril SA: Operational Indicators
Competitive Positioning
  Summary 3 Bombril SA: Competitive Position 2015
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 4 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
  Summary 5 Reckitt Benckiser (Brasil): Competitive Position 2015
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 6 Unilever Brasil Ltda: Key Facts
  Summary 7 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
  Summary 8 Unilever Brasil Ltda: Competitive Position 2015
Executive Summary
Homecare Maintains Growth Despite General Market Deceleration
Segmentation and Greater Promotional Activity Underpin Growth
Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain Sales
Cash and Carry Channel Increases Relevance for Home Care
Homecare Expected To See Slower Growth Over Forecast Period
Key Trends and Developments
Decline in Purchasing Power Leads To Increased Promotion of Home Care
Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 9 Research Sources
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