Bleach in Brazil

Date: February 7, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B8B248D518EEN
Leaflet:

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Bleach is a staple in any Brazilian household for its cleaning and disinfection properties. Traditionally, Brazilian consumers have a wide range of uses for bleach, from surface care, especially external areas, to the disinfection of fruit and vegetables, as well as spot and stain remover for laundry care purposes.

Euromonitor International's Bleach in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Economic Downturn Boosts Bleach Sales
Chlorine-free Versions Are Set To Grow Substantially Over the Forecast Period
Competitive Landscape
Indústria Anhembi SA Maintains Its Leading Position
Private Label Will Continue To Be Prominent
Regionalisation of Players Will Still Represent A Widescale Movement in Bleach
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant
Concentrated Liquid Detergents Registers Robust Growth
High Concentration of Multinationals, But Strengthened Local Companies
Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions
High Unmet Potential Due To Socioeconomic Indicators
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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