Bleach in Belgium

Date: February 1, 2017
Pages: 17
US$ 990.00 US$ 841.50
Offer valid until March 31, 2018!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach in Belgium
Continuing its long-term decline, bleach fell 2% in current value terms in 2016. This decline was even stronger than the previous year and can be attributed to three factors: environment, competition and home care disinfectants. Firstly, Belgian consumers seek environmentally- and health-friendly products. Bleach has an image of being a harmful substance and therefore people try to avoid it.

Euromonitor International's Bleach in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Eres Sapoli NV SA in Home Care (belgium)
Strategic Direction
Key Facts
  Summary 1 Eres Sapoli NV SA: Key Facts
Competitive Positioning
  Summary 2 Eres Sapoli NV SA: Competitive Position 2016
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
  Summary 3 Henkel Belgium NV: Key Facts
Competitive Positioning
  Summary 4 Henkel Belgium NV: Competitive Position 2016
Executive Summary
Home Care Sees Overall Stability in Current Value Terms in 2016
Cleaning on the Go Remains An Influential Trend
Alternatives Are on the Rise
Hard Discounters and Grey Market Developing
Long-term Stability Is Expected Over the Forecast Period
Key Trends and Developments
Environmental Awareness and Products Create Value
Belgian Households Adopt Quick and Convenient Cleaning Routine
Price Promotion Stunts Private Label Growth
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 5 Research Sources

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