Bleach in Australia

Date: April 12, 2016
Pages: 16
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach remained a mature category in Australia at the end of the review period and there was very little in the way of innovation or new product developments in the category in 2015. Despite this, the category still achieved current value growth of 1% in 2015 as bleach continues to be perceived as a staple cleaning product in virtually all Australian households, which led to the channel generating value sales of A$28 million in 2015. This was because bleach is still highly regarded for its...

Euromonitor International's Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
  Summary 1 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
  Summary 2 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2015
Executive Summary
Positive Growth Recorded in Home Care in 2015
Changing Consumer Lifestyles Influencing Sales in Home Care Categories
International Manufacturers Remain Dominant
Supermarkets Continue To Dominate the Retail Distribution of Home Care
Home Care Products Anticipated To Become Cheaper
Key Trends and Developments
Minimal Innovation and Price Discounting Continue To Influence Sales of Private Label
Is Sustainability the Key To Strong Future Growth?
Busy Lifestyles Shaping Sales Trends in Home Care
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 3 Research Sources
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