Bleach in Hungary

Date: January 17, 2017
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B34C6668E90EN

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Bleach continued to record a marginal increase in volume sales in 2016 as the category has already reached maturity and no significant innovations have been seen in the category for some years. However, the category was not completely uneventful in 2016 as leading brand Clorox became hardly available in retail outlets, while new products appeared on retail shelves, with these new products promoted as ideal alternatives to Clorox. Changes in the product supply did not affect demand significantly,...

Euromonitor International's Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2011-2016
  Table 2 Sales of Bleach: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Bleach: % Value 2012-2016
  Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 5 Forecast Sales of Bleach: Value 2016-2021
  Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
  Summary 1 Bleach Usage: % of Volume Sales 2011-2016
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
  Summary 2 Unilever Magyarország Kft: Key Facts
  Summary 3 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
  Summary 4 Unilever Magyarország Kft: Competitive Position 2016
Executive Summary
Stable Growth Continues in Home Care
Unilever Introduces Surf Brand in Laundry Care
Value Share of Private Label Declines Amidst Improving Economic Conditions
Internet Retailing Continues To Record the Highest Growth
Stable Economic Conditions Set To Ensure Steady Growth Over the Forecast Period
Key Trends and Developments
New Product Launches Support Strong Positive Growth in Laundry Care
Growing Importance of Scent and Aroma Influences Product Supply
Growth of Sales of Home Care Through Internet Retailing Seemingly Unstoppable
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 13 Distribution of Home Care by Format: % Value 2011-2016
  Table 14 Distribution of Home Care by Format and Category: % Value 2016
  Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 5 Research Sources

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