Bleach in Germany

Date: February 1, 2017
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Bleach in Germany
Bleach remains an unpopular category, underlined by the 1% decline in both current value and volume terms in 2016. This is due to the sceptical tendency of German consumers towards products that contain aggressive chemicals. Eco-friendly products are increasing in popularity and they provide a less aggressive alternative.

Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Dm-drogerie Markt GmbH & Co Kg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Company Background
Private Label
  Summary 2 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 3 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2016
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
  Summary 4 Henkel AG & Co KGaA: Key Facts
Competitive Positioning
  Summary 5 Henkel AG & Co KGaA: Competitive Position 2016
Executive Summary
Stronger Value Sales Increase Due To New Product Developments
Increasing Popularity of Ecological and Sustainable Products
Competition Remains Strong in German Home Care
Traditional Grocery Retailers and Discounters Remain Preferred Distribution Channels
Growing Value Sales Over the Forecast Period
Key Trends and Developments
Specific Cleaning Products Lose Ground To Multi-purpose Cleaners
Health and Eco Awareness Among the Main Trends in German Home Care
Online Shopping for Home Care and Groceries Still Emerging
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 6 Research Sources

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