Bleach in Germany

Date: April 20, 2016
Pages: 17
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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As German consumers tend to be sceptical about home care products which contain aggressive chemicals, bleach remains unpopular, showing relatively low value sales when compared with most other European countries. Moreover, the increasing number of alternative products containing less aggressive ingredients is also having a negative impact on sales of bleach in Germany, as German consumers prefer to use mild cleaning products which are less harmful, or even eco-friendly. Eco-friendliness is...

Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
  Table 7 Sales of Bleach by Type: % Value Analysis 2010-2015
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 Henkel AG & Co KGaA: Key Facts
Competitive Positioning
  Summary 2 Henkel AG & Co KGaA: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner & Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner & Mertz Thrive in 2015
Market Indicators
  Table 8 Households 2010-2015
Market Data
  Table 9 Sales of Home Care by Category: Value 2010-2015
  Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 11 NBO Company Shares of Home Care: % Value 2011-2015
  Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 14 Distribution of Home Care by Format: % Value 2010-2015
  Table 15 Distribution of Home Care by Format and Category: % Value 2015
  Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 3 Research Sources
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