Bleach in France

Date: January 20, 2016
Pages: 18
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B547AEF0423EN

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Consumer fears about the potentially harmful effects of chlorine-based bleach were further heightened by the public disclosure of a scientific study conducted by the Belgian Centre for Environment and Health in early 2015. Scientists behind the study concluded that there is a higher risk for children in households that frequently use chlorine bleach to suffer from respiratory and/or otorhinolaryngology complications. Besides, the ecologically aware French tend to prefer to resort to alternative...

Euromonitor International's Bleach in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
Table 1 Sales of Bleach by Type: % Value 2010-2015
Table 2 Sales of Bleach: Value 2010-2015
Table 3 Sales of Bleach: % Value Growth 2010-2015
Table 4 NBO Company Shares of Bleach: % Value 2011-2015
Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
Table 6 Forecast Sales of Bleach: Value 2015-2020
Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Henkel France SA: Key Facts
Summary 2 Henkel France SA: Operational Indicators *
Competitive Positioning
Summary 3 Henkel France SA: Competitive Position 2015*
Executive Summary
Positive Value Growth for Home Care in 2015
Innovation, Merchandising and Promotional Efforts Also Fuel Value Growth
Henkel Takes Over Home Care Leadership in France
Modern Grocery Retailers Leads Home Care Value Sales
Likely Volume Upturn Ahead
Key Trends and Developments
Green Brands Gain Further Ground
Innovation, Merchandising and Promotional Efforts Fuel Value Growth
Likely Legislation Evolution Pertaining To Air Quality Ahead
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 4 Research Sources

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