Bleach in Ecuador

Date: March 2, 2018
Pages: 12
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B039B1E15ADEN
Leaflet:

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Bleach is a mature category, with low innovation and marketing investment. The most popular packaging types and sizes for chlorine bleach in Ecuador are small sachets and plastic bags, which are sold in traditional trade channels. In modern trade channels such as supermarkets and hypermarkets, consumers with middle and high incomes prefer plastic bottle packaging and larger sizes of 1-litre and 500ml.

Euromonitor International's Bleach in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
A Mature Category With A Low Pace of Growth
Bleach Is Considered Versatile by Consumers
Unit Prices Decrease in 2017
Competitive Landscape
Clorox Leads Bleach
Private Label Has A Strong Presence
Premium Local Brands Also Present
Category Data
  Table 1 Sales of Bleach: Value 2012-2017
  Table 2 Sales of Bleach: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 5 Forecast Sales of Bleach: Value 2017-2022
  Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care Recovers Slightly After the 2016 Economic Downturn
Accessibility Is the Main Strategy To Maintain Volume Sales
Domestic Brands Register A Better Performance
Modern Trade Remains the Leader in Terms of Distribution
Conservative Positive Trend Expected During the Forecast Period.
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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Depilatories in Ecuador US$ 990.00 May, 2017 · 23 pages

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