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Bleach in Denmark

February 2020 | 13 pages | ID: B9E3A7A45FCEN
Euromonitor International Ltd

US$ 990.00

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According to a survey published by Coop in 2017, a quarter of Danes still use bleach, with half of them being aware of its impact on the environment. These may be seen as rather shocking figures in light of the fact that Danes are known to care about the environment. This can be largely be attributed to the fact that cleaning products do not appear to enjoy the same importance as packaged food, for instance, when it comes to the environment. Bleach is viewed as an inexpensive means of cleaning a...

Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach Remains Popular Despite Its Poor Prospects
Environmental Concerns To Lead To Declines in Usage
Consumers Begin To Switch To More Environmentally-friendly Alternatives
Competitive Landscape
Colgate-Palmolive Extends Its Lead
Strong Share for Private Label
No Discernible Innovation in Bleach
Category Data
Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
Executive Summary
Sustainability A Major Topic in Home Care in 2019, While Price Remains Key
Allergy and Asthma Awareness Continues To Improve
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Place Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
Table 7 Households 2014-2019
Market Data
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Summary 1 Research Sources

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