Bleach in Costa Rica

Date: February 4, 2016
Pages: 13
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B005EDA7719EN
Leaflet:

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As a way of promoting the use of bleach, the leading brand Clorox, is suggesting new uses. The company has leveraged the brand name to support other product lines, with point-of-sale promotion and advertisements. Additionally, the brand has even created complementary products, such as disposable towels and sponges designed for surface care with the use of Clorox bleach. The category is otherwise very mature, so repositioning strategies such as this help to keep it relevant.

Euromonitor International's Bleach in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
  Summary 1 Irex de Costa Rica SA: Key Facts
Competitive Positioning
  Summary 2 Irex de Costa Rica SA: Competitive Position 2015
Executive Summary
Polarised Growth
Retailers Push for Price Competition
Local Companies Boost Sales With Innovation
Balance Between Modern and Traditional Retailers
Stable Growth To Be Driven by Increased Per Capita Consumption
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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