Bleach in Chile

Date: February 10, 2016
Pages: 16
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B68451E1D61EN

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After increasing diversification of products through scents, aromas, gel formats and colour safe products, manufacturers within bleach are starting to find themselves short of ideas to develop and to assure growth over the forecast period. This, in addition to a slower overall economic performance, is starting to impact future prospects for the category.

Euromonitor International's Bleach in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
  Summary 1 Clorox Chile SA: Key Facts
Competitive Positioning
  Summary 2 Clorox Chile SA: Competitive Position 2015
Executive Summary
Healthy Growth for Home Care Despite A Slight Impact From Economic Deceleration
Increasingly Busy Chileans Search for Convenience, Which Drives Growth of Home Care
Home Care Is Still Dominated by International Players
Modern Retailing Is Still the Main Channel for Distribution
Sluggish Performance Expected Over the Forecast Period Due To Overall Economic Performance
Key Trends and Developments
Essential and Vanity Products Lead Growth Within Home Care
Time-consuming, Outdated Or Non-essential Categories Post Slower Growth Rates
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 3 Research Sources
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